Meet beeswax — the warm neutral you can feel

Pippa, a small brown dog nestled in rumpled Linoto beeswax linen bedding on metal bed frame against neutral wall

Picture that perfect golden undertone that makes you want to curl up before you even touch the fabric. That's beeswax for us right now — the color equivalent of afternoon light, of slow honey, of that moment when a room shifts from just functional to truly welcoming.

We've been experimenting with it all season, and the combinations keep surprising us. Beeswax with rose clay gives you layers of sophisticated neutrals without trying too hard. With indigo, it's bold but somehow still restful — the kind of pairing that works whether you're in a city loft or country cottage. Pair it with warm gray and everything settles into perfect balance.

Amy's dog Pippa has become our unofficial quality control for the photo shoots she and Jason collaborate on. Her verdict on beeswax? She's claimed the coverlet as her own. Smart move, Pippa.

We've started calling her our color consultant because she gravitates toward the combinations that work best. If Pippa approves, we know we're onto something special.

Featured items
Beeswax linen flat sheets Beeswax linen pillowcases Beeswax linen duvet cover



We believe color should make you feel something before it makes you think something. And beeswax does exactly that — it welcomes you home.

See all Linoto items in Beeswax

Until you're as comfortable as our favorite canine critic,
Jason and the Linoto team


Hi, I'm Jason Evege founder of Linoto.

It all started in 2007 when I was shopping around for real linen sheets and was unable to find any set in a simple, modern style for less than $1000. What's more, I had to wait 4-6 weeks for delivery from Europe. I was so frustrated by my search that I decided to make my own set of linen sheets as well as a few sets for friends and family. The sheets were a huge hit and it was suggested that I set up a website and see if there was demand.

I graduated with a degree in fashion design from one of the best design programs in the country (University of Cincinnati), and was taught how to make things from concept to finished product. I was very fortunate to have all of the skills and machinery required to try my ideas without large capital investments.

In the first 12 months (working nights and weekends out of my home while holding down another job) I sold more than 120 linen sheet sets to customers throughout the US and abroad who were pleased to find real linen sheets at an affordable price.

Linoto has now fulfilled more than 10,000 orders to loyal customers around the world and enjoys a fabulous reputation for quality, value, and style.