Welcome to the linoto.com blog!

Thanks for visiting the Linoto blog. Our site launched on Monday, June 25th 2007. We're really excited to offer beautiful, artisanal quality 100% real linen sheets that are made in the USA in New York from the finest European flax. The choice to design and sell linen came from my own desire for affordable and stylish linen sheets. When I began shopping around it seemed that every set of linen sheets was $1,000 dollars or more and only available in styles that seemed fussy and rather old-fashioned. I decided to make a set of linen sheets made for my king size bed. I searched for the perfect weight, sophisticated colors, and the softest hand-feel I could find. There are so many beautiful colors and patterns in linen fabrics because linen accepts and holds dyes in an amazing way. It actually becomes more luminous and beautiful when it's washed! When the sheets were finished I replaced my 800 thread count sateen sheets with my new linen sheets. The linen sheets were so soft and cool. The linen sheets just felt so natural and organic. And the weight of the linen was so much more luxurious than the cotton sheets. With every wash the linen sheets became softer and cozier. It wasn't long before I only wanted the linen sheets on my bed! The evening ritual of showering just before bed and climbing in between the cool layers of linen was so calming and luxurious that I decided to create Linoto and share the linen sheet experience with everyone who appreciates beautiful, special things in their home. So Linoto was born from my desire for 100% linen sheets in colorful, modern styles at affordable prices and my passion for making beautiful things that feel truly special. I hope you enjoy sharing your experiences with me!

Hi, I'm Jason Evege founder of Linoto.

It all started in 2007 when I was shopping around for real linen sheets and was unable to find any set in a simple, modern style for less than $1000. What's more, I had to wait 4-6 weeks for delivery from Europe. I was so frustrated by my search that I decided to make my own set of linen sheets as well as a few sets for friends and family. The sheets were a huge hit and it was suggested that I set up a website and see if there was demand.

I graduated with a degree in fashion design from one of the best design programs in the country (University of Cincinnati), and was taught how to make things from concept to finished product. I was very fortunate to have all of the skills and machinery required to try my ideas without large capital investments.

In the first 12 months (working nights and weekends out of my home while holding down another job) I sold more than 120 linen sheet sets to customers throughout the US and abroad who were pleased to find real linen sheets at an affordable price.

Linoto has now fulfilled more than 10,000 orders to loyal customers around the world and enjoys a fabulous reputation for quality, value, and style.